Business Development Director

She has been in Telecommunications, Value Added Services Industry since 2002.

She built the Mobile Marketing & Advertising Division within Turkcell and set the vision and business models of mobile marketing since 2005. She coordinated and educated mobile players and marketing entities in order to expand the market and the usage of mobile marketing as an alternative media and a direct marketing tool, she also formed and managed Turkcell’s mobile marketing ecosystem.

She expanded the Mobile Marketing Business from $1 million with 12 brands, 4 mobile marketing agencies and 2 products in 2005 to $100 million with 450 brands, more than 25 mobile marketing, digital marketing, media and conventional advertisement agencies and 24 products in 2010. Among these products, the world’s first ringbacktone advertising platform, "Tone & Win" is selected as the "Best Mobile Advertising Service" at the 14^th GSMA Global Mobile Awards and “Tic&Talk” as the “Best Consumer Service” at the 17^th GSMA Global Mobile Awards.

Moreover she coordinated the building of mobile advertising permission databases, which is the largest and richest of all operator databases with 12.5 million subscribers.

From November 2010 until March 2013 she was also in charge of Consumer Product Marketing where her role was not only to manage Turkcell’s consumer value added services portfolio but also to expand mobile media usage via content strategies and strategic partnerships. She defined according to customer insights in which business areas to invest and the appropriate partners. She coordinated the product funnel and productification process. She managed all the marketing activities such as creating the value proposition, pricing, branding, sales & promotion campaigns within relevant parties inside the organization and with marketing, advertisement agencies. She has a high knowledge of digital & mobile media usage as well as combining the conventional media as a third screen and segmentation during the marketing activities. She worked very closely with the terminal division in order to provide consumers a complete solution. Under her supervision she managed 4 major product categories, Telco & Emerging Services such as Security, Traffic, Search, IP Communication, Cloud Services, Financial Services and Bavul (Travel Service), Music & Social Media Services such as Turkcell Muzik and RBT Services, Media & Infotainment Services such as Turkcell TV, Dergilik (Magazines), Kitaplık (Book Store), Sports, Interactive Services and Applications such as Goller Cepte (Scores on Mobile), Games, Application, T-Market (Turkcell Aplication Store), and also the Content Provisioning Team. She has realized a growth of 20% in 2012 and reached a turnover of $300 million with a team of 36.

Moreover she led the acquisition of www.fizy.com music search & listen web site by the end of 2010 within Turkcell. Managed license issues with Music NGO’s and acted as GM until end of 2011.

She Shaped “Mobile Marketing Fundamentals and Strategies Book” published by McGraw Hill (Released in August 2010)

She is also actively teaching courses of Mobile Marketing to graduate and undergraduate students in Galatasaray, Kadir Has, Bilgi & Boğaziçi Universities.

She was stated as one of top 50 women in mobile content by Mobile Entertainment Magazine in 2009 and 2010 for two consecutive years also as one of top ten mobiThinkers by mobiThinking in 2009.

She was honored with Individual achievement award from MMA in 2010 for her outstanding efforts in evangelizing Mobile Marketing.

She is the co-founding member of MMA EMEA, representing Turkcell in the executive board since 2007 and an active member of the GSMA Mobile Advertising Metrics Committee since 2008. She was also elected as MMA GLOBAL and EMEA chairperson in 2011, where she continued her role as MMA GLOBAL and EMEA chair emeritus for 2012 and 2013.

Studied in Istanbul at Galatasaray French High School, had her bachelor’s degree from Galatasaray University and had her MBA in Paris at Panthéon – Sorbonne / Dauphine Universities.

Since March 2013 she is providing Digital / Mobile Marketing Consultancy Services & Execution for Operators, Conventional & Media Agencies as well as Digital Agencies and Brands who are trying to activate or excel their mobile marketing capabilities. Active clients are, Turkcell, Cereyan Media, Rabarba, Alamet-I Farika, Alafortanfoni, Keci Events, Voden, Wanda, Sony Eurosia, Swarzkopf, Eczacibasi and Renault Turkey.